But his historical tendency toward inane humor has increasingly evolved into a concerning use of Nazi imagery and anti-Semitic comedy in his videos. In most of his videos, Kjellberg babbles nonsensically and screams a lot. And his comedy style - characterized by Kjellberg reacting to “crazy” or “shocking” or “ridiculous” things with performative incoherence - has become a ubiquitous part of YouTube culture. He’s so well-known on YouTube and in gaming circles that in 2014, South Park made an episode about him. His videos of gaming reactions and cultural commentary have garnered him 53 million subscribers. Swedish gaming vlogger Felix Kjellberg, is the most popular personality on YouTube.
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